Automotive Buck
2024
Exhibition Design
Industrial Design
Visualization
All Together, All On
This exhibition piece presents LG Innotek’s automotive buck concept, showcasing core components of future mobility: radar and LiDAR sensors, all-weather cameras, LTE/5G modules, LGA chips, and BMS. The key highlight is the Nexslide—a customizable front/rear display module that transforms a vehicle’s lighting into a dynamic design and interactive element. The overall aesthetic reflects the Alphable concept car’s industrial, robust look, emphasizing functional clarity and mechanical precision.
About
The design process translated high-tech automotive components into an exhibition-ready form that communicates both function and future mobility vision. Nexslide iterations focused on visibility, interactivity, and adaptability as a standout feature, while the rest of the buck was organized to clearly showcase sensor and electronic layouts. The result balances technical realism with exhibition impact, giving visitors an engaging, hands-on understanding of next-generation automotive technology.
Process
The project was developed through a close collaboration between design and engineering teams, aligning aesthetic intent with technical feasibility. Every surface and junction was carefully refined to maintain visual harmony while accommodating functional components such as sensors and display modules. Special attention was given to surface quality, build precision, and CMF selection, ensuring that each element reflected the sophistication of LG Innotek’s advanced mobility technologies. The result is a concept that demonstrates not only innovation but also the craftsmanship and discipline behind future automotive design.
